THE ATELIER
Historically, artists and architects have been closely involved in the making of their pieces and projects and Areti sees itself in this tradition of designing as well as creating the material work.
The aesthetic and the physical quality of a design object are two sides of the same coin.
A beautiful idea, sketch or photorealistic render speaks to the aesthetic quality of the object.
The aesthetic quality relates to how beautiful, meaningful or innovative a design is.
It is entirely possible however, that the material execution of a beautiful idea is done on a level inferior to that of the design.
A beautiful design that is executed in an average manner, cannot be an excellent design object.
It might be an excellent design idea, but it is not itself an excellent design object.
The material execution must be on a very high level to honor the beauty of the design itself.
For this reason, a designer cannot but be intensely involved in the fabrication process.
It has taken us many years to establish our own atelier. It has been the most difficult experience because matter behaves in an infinite number of unexpected ways.
We now have an atelier with a dedicated, experienced and innovative team, who have managed to give material life to our designs, often even beyond our hopes and imagination.
When the material execution brings an additional depth to the design, and is able to elevate the design, the material object has reached its full maturity.
We aim for this in every object. The quality of the pieces produced in our atelier is exceptional.
We are consistently revising existing models to further refine details. New manufacturing methods developed for new designs are integrated into the manufacturing of existing models.
Images do some justice, but seeing the pieces in person, feeling the weight, solidity, and refined surfaces allows for a full appreciation of the exceptional craftsmanship and engineering.
